a radical and risky plan that was not properly stress tested before it was announced the public of city employees, vendors, the entire investment community. it has two elements. number one, he, like mr. lambert , have some disdain for the promotional and sale orientation of big box retailer like department stores. the fact is, those strategies can work, and i . to macy's into coals as examples of two chains that do a very effective and very profitable job using the strategies. the problem is not in the strategy but in the execution of the strategy. what he has now gone, as we have seen from the-20% results, he has left his customers behind. with the get them back? i just don't know. liz: j.c. penney down 8% year-over-year. there are companies that you think are doing it right, and you have been the chief financial officer years ago. you no luxury. you're picking three luxury names. [laughter] >> yes. at some great personal risk, yes. liz: that at all. people want to hear from insiders who have been in the business. >> i will say up front, not going to name any of the two companies that